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世茂酒店欲借深坑酒店转型,网红光环难撑持续盈利能力

来源: 南方日报网络版     时间: 2019年10月20日 22:04:23
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(世)(茂)(股)(份)(公)(告)(回)(复)(相)(关)(问)(询)(函)(问)(题)(称)(,此)(次)(交)(易)(的)(实)(质)(是)(上)(市)(公)(司)(履)(行)(前)(次)(发)(行)(股)(份)(购)(买)(资)(产)(时)(就)(不)(可)(拆)(分)(酒)(店)(项)(目)(的)(相)(关)(约)(定)(,将)(本)(属)(于)(关)(联)(方)(世)(茂)(房)(地)(产)(及)(其)(子)(公)(司)(的)(不)(可)(拆)(分)(的)(代)(建)(酒)(店)(项)(目)(,返)(还)(给)(世)(茂)(房)(地)(产)(及)(其)(子)(公)(司)(的)(行)(为)(。
业)(内)(人)(士)(向)(蓝)(鲸)(产)(经)(记)(者)(表)(示)(,这)(一)(回)(复)(也)(坐)(实)(了)(世)(茂)(集)(团)(想)(要)(将)(酒)(店)(业)(务)(拆)(分)(上)(市)(的)(野)(心)(,即)(做)(到)(酒)(店)(业)(务)(划)(分)(到)(港)(股)(上)(市)(公)(司)(,商)(业)(业)(务)(在)(A股)(上)(市)(公)(司)(,以)(实)(现)(在)(港)(交)(所)(分)(拆)(上)(市)(。
有)(券)(商)(指)(出)(,融)(资)(上)(市)(可)(以)(有)(效)(解)(决)(酒)(店)(类)(重)(资)(产)(公)(司)(本)(身)(的)(流)(动)(性)(较)(差)(的)(问)(题)(,如)(果)(实)(现)(分)(拆)(上)(市)(,就)(可)(以)(将)(资)(产)(重)(新)(进)(行)(评)(估)(、盘)(活)(、套)(现)(,分)(拆)(之)(后)(,企)(业)(将)(拥)(有)(一)(个)(新)(的)(融)(资)(渠)(道)(。
深)(坑)(酒)(店)(营)(业)(后)(,有)(媒)(体)(指)(出)(这)(或)(将)(加)(速)(世)(茂)(集)(团)(酒)(店)(业)(务)(分)(拆)(上)(市)(的)(步)(伐)(,但)(冯)(少)(辉)(认)(为)(这)(一)(说)(法)(并)(不)(可)(靠)(,“深)(坑)(酒)(店)(目)(前)(还)(未)(实)(现)(盈)(利)(,且)(酒)(店)(业)(务)(在)(短)(时)(间)(内)(上)(市)(可)(能)(性)(不)(大)(,也)(不)(会)(因)(为)(一)(个)(酒)(店)(增)(加)(整)(体)(上)(市)(的)(可)(能)(性)(。”
此)(前)(,世)(茂)(集)(团)(董)(事)(局)(副)(主)(席)(许)(世)(坛)(在)(接)(受)(媒)(体)(采)(访)(时)(透)(露)(,2018年)(世)(茂)(酒)(店)(的)(营)(业)(收)(入)(大)(约)(20亿)(元)(,毛)(利)(6亿)(元)(,如)(果)(世)(茂)(酒)(店)(业)(务)(计)(划)(分)(拆)(上)(市)(,等)(待)(营)(业)(额)(到)(40亿)(,距)(离)(这)(个)(目)(标)(大)(概)(还)(需)(要)(两)(三)(年)(时)(间)(。那)(时)(候)(,才)(是)(世)(茂)(酒)(店)(业)(考)(虑)(进)(入)(资)(本)(市)(场)(的)(节)(点)(。
转)(型)(难)(度)(大)(,喜)(达)(屋)(借)(道)(投)(资)(?
虽)(然)(世)(茂)(集)(团)(在)(短)(期)(内)(分)(拆)(上)(市)(的)(可)(能)(性)(不)(大)(,但)(与)(众)(多)(地)(产)(公)(司)(相)(似)(,近)(年)(来)(其)(一)(直)(在)(酒)(店)(板)(块)(上)(不)(余)(遗)(力)(。
在)(酒)(店)(重)(资)(产)(方)(面)(,深)(坑)(酒)(店)(、上)(海)(世)(茂)(艾)(美)(酒)(店)(等)(均)(为)(世)(茂)(集)(团)(旗)(下)(资)(产)(;在)(轻)(资)(产)(方)(面)(,世)(茂)(集)(团)(下)(设)(有)(两)(家)(酒)(店)(管)(理)(公)(司)(,分)(别)(为)(上)(海)(世)(茂)(酒)(店)(管)(理)(有)(限)(公)(司)((以)(下)(简)(称)(“世)(茂)(酒)(管)(”)、世)(茂)(喜)(达)(酒)(店)(管)(理)(公)(司)((以)(下)(简)(称)(“世)(茂)(喜)(达)(”),前)(者)(主)(要)(管)(理)(重)(心)(在)(于)(自)(持)(酒)(店)(,后)(者)(主)(要)(负)(责)(品)(牌)(输)(出)(管)(理)(。
从)(2018年)(半)(年)(报)(数)(据)(来)(看)(,世)(茂)(股)(份)(在)(酒)(店)(领)(域)(的)(发)(展)(步)(伐)(并)(不)(快)(,在)(公)(司)(五)(大)(块)(主)(营)(业)(务)(营)(收)(占)(比)(中)(,酒)(店)(服)(务)(以)(1.22亿)(元)(仅)(占)(比)(1.00%。
此)(外)(,对)(于)(世)(茂)(集)(团)(方)(面)(与)(喜)(达)(屋)(的)(合)(作)(,酒)(店)(行)(业)(专)(家)(袁)(学)(娅)(对)(蓝)(鲸)(产)(经)(记)(者)(表)(示)(,世)(茂)(集)(团)(2017年)(起)(和)(喜)(达)(屋)(投)(资)(组)(成)(合)(资)(投)(资)(公)(司)(,针)(对)(中)(端)(自)(建)(品)(牌)(,目)(前)(尚)(无)(杰)(出)(表)(现)(,因)(为)(世)(茂)(集)(团)(本)(身)(并)(不)(具)(备)(强)(大)(的)(管)(理)(团)(队)(,喜)(达)(屋)(只)(是)(借)(道)(投)(资)(而)(已)(。
对)(于)(这)(一)(质)(疑)(,世)(茂)(集)(团)(亦)(未)(给)(出)(任)(何)(回)(应)(。
但)(此)(前)(许)(世)(坛)(也)(曾)(公)(开)(表)(示)(:“房)(地)(产)(的)(转)(型)(还)(是)(挺)(难)(的)(,因)(为)(房)(地)(产)(的)(体)(量)(特)(别)(大)(,估)(计)(今)(年)(前)(20强)(还)(会)(有)(30%以)(上)(的)(增)(速)(。”他)(认)(为)(,尽)(管)(世)(茂)(今)(年)(1-10月)(增)(速)(已)(达)(到)(70%,但)(明)(年)(肯)(定)(是)(一)(个)(地)(产)(的)(小)(年)(,压)(力)(依)(然)(很)(大)(。
酒)(店)(行)(业)(专)(家)(对)(蓝)(鲸)(产)(经)(记)(者)(表)(示)(,其)(对)(地)(产)(自)(建)(酒)(店)(管)(理)(版)(块)(并)(不)(看)(好)(,实)(践)(证)(明)(如)(万)(达)(、碧)(桂)(园)(、恒)(大)(都)(在)(建)(酒)(店)(公)(司)(,但)(并)(无)(大)(建)(树)(。“深)(坑)(酒)(店)(是)(一)(个)(建)(筑)(奇)(迹)(,但)(是)(盈)(利)(难)(度)(不)(小)(,现)(阶)(段)(对)(世)(茂)(集)(团)(的)(酒)(店)(业)(务)(的)(品)(牌)(塑)(造)(多)(于)(实)(际)(收)(益)(。”(蓝)(鲸)(产)(经)(李)(丹)(昱)(lidanyu@lanjinger.com)返)(回)(搜)(狐)(,查)(看)(更)(多)(
责)(任)(编)(辑)(:
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